Funnel Chart

1 cardsHeight 2 units

A flow that shrinks at every step. Inside each cell the flow keeps that step's thickness, and at the boundary it narrows to the next step's.

Chart guide · Funnel chart

Funnel - Flow

funnel-flow

A card that draws the flow centered, as thick as each step's value. Use it to show at a glance how much narrower the flow gets at each step, like from visit to purchase.

Judgment built in (3)
  • The flow's thickness is proportional to the value. Even when the last step is tiny, 4px is kept so the flow does not look broken.
  • Above each cell are the step name and value, and with a previous-period value (prev), the same change badge as the KPI cards. The white pill inside the flow is the share of the first step.
  • Keep to about four steps. As the cells narrow, the value text shrinks to fit the card's width.